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According to the latest report from The Sun, Chelsea seems to be heading into the new Premier League season for the second year in a row without a shirt sponsor. With only seven days left before the start of the new season, Chelsea has not yet reached an agreement with any sponsor.

During the pre-season tour, the club's shirts featured the logo of former sponsor Infinite Athlete, and they will use the logo again in the final pre-season match against Inter Milan on Sunday.

However, Premier League rules mean that once the first game of the new season kicks off at home against Manchester City, Chelsea is unlikely to continue using the Infinite Athlete logo.

According to Premier League regulations, clubs can only have one shirt sponsor per season, although they are allowed to switch sponsors for a game day to promote charity partnerships.

In more complex terms, the club has already arranged for Infinite Athlete to be the sleeve sponsor for this season, and Chelsea is still hoping to secure a higher contract revenue through a shirt front sponsorship.

Last season, Chelsea had no shirt sponsor for the first six weeks until September when they signed a one-year £40 million deal with Infinite Athlete.With the new season rapidly approaching, Chelsea's commercial team is under pressure to secure a new shirt sponsorship deal that will meet the financial demands of the club and ensure a successful partnership.The absence of a shirt sponsor not only affects the club's revenue streams but also impacts the overall financial stability and future investments of the club.Additionally, Chelsea's global fan base and exposure mean that a new shirt sponsor will have significant visibility and branding opportunities, making it crucial for the club to find the right partnership before the start of the season.As the countdown to the new season continues, Chelsea fans and stakeholders eagerly await news of the club's new shirt sponsor, hoping for a lucrative and beneficial partnership that will support the club's success on and off the pitch.